7 ActiveCampaign Alternatives In 2021

by Jasmin Hukic · Updated 13 Aug 2021

Among hundreds of email marketing automation softwares, the question is - How to pick the best ActiveCampaign alternative?

When considering alternatives to ActiveCampaign, users most likely look for email marketing automation with cool features like segmentation and event tracking for the right price.

That’s why we went through tons of recommendations and sorted out the list that we think will narrow your choice.

Here is the list of ActiveCampaign alternatives ordered by the starting price per year for 10k customers:

  • EngageBay Marketing - $24.99 per month - $239.88 per year
  • MailerLite - $50.00 per month - $420.00 per year
  • Moosend - $44.00 per month - $528.00 per year
  • SendX - $59.99 per month - $539.88 per year
  • Aweber - $69.99 per month - $793.88 per year
  • Constant Contact - $95 per month - $888.25 per year
  • Mailchimp - $78.99 per month - $947.88 per year

In this post, we’ll cover the core features of each software and show more detailed pricing.

Let’s start.

#1 EngageBay

EngageBay

Source: EngageBay

EngageBay is an all-in-one platform for CRM, marketing, sales, and customer support. Here we will look at marketing since we are focusing on ActiveCampaign alternatives.

EgageBay allows you to engage with email, SMS, and push notifications. You can generate leads, create email campaigns, and automate marketing. 

There are pre-built email templates, and you can use a drag and drop editor to create emails. Other features include segmentation, landing pages, and web forms. 

Key features

Creating emails. Drag & drop editor, Custom HTML, Rich-text editor, Email templates.
Leads generation. Web forms, Landing pages
Delivery. Automation, Personalization, Segmentation
Channels. Email, SMS, Browser notifications
Reporting. Campaign reports.
Support. Email and chat

Pricing

Depending on plans, you are limited in sending emails, and in using some of the features. For example, in a Growth plan, you can send 20k branded emails and use a maximum of 20 lists, 20 forms, 20 landing pages, etc. The pricing is based on the number of contacts, features, and emails.

  • Free: 500 contacts, 1000 branded emails
  • Basic: $12.99 per month, 1,000 contacts. 1500 branded emails
  • Growth: $19.99 per month, 20,000 contacts, 20,000 branded emails
  • Pro: $49.99 per month, 30,000 contacts, 30,000 branded emails

For yearly billing, you get 20% off.

#2 MailerLite

Mailerlite

Source: MailerLite

If you are looking for an affordable international tool with support for various languages, then MailerLite is a tool to consider. The interface is available in 5 different languages.

The tool is clen, easy-to-use, and a good value for money. Naturally, for lower pricing, you can expect some drawbacks. In MailerLite’s case, there is a lack of more advanced automation and reporting.

Some users might be interested in the MailerLite mobile app that is currently available on IOS only.

Key features

Creating emails. Drag & drop editor, Custom HTML, Rich-text editor, Email templates
Leads generation. Web forms, Landing pages
Delivery. Automation, Personalization, Segmentation
Channels. Email
Reporting. Campaign reports
Support. Email and chat

Pricing

MailerLite pricing plans are Free and Premium. The price is based only on the number of contacts. In other words, you get to use all features as you start recurring payments. 

  • 1,000 contacts - Free
  • 2,500 contacts - $15 per month
  • 5,000 contacts - $30 per month
  • 10,000 contacts - $50 per month
  • 15,000 contacts - $75 per month
  • 20,000 contacts - $100 per month
  • 25,000 contacts - $120 per month
  • 30,000 contacts - $140 per month
  • 35,000 contacts - $165 per month
  • 40,000 contacts - $180 per month
  • 45,000 contacts - $195 per month
  • 50,000 contacts - $210 per month
  • 60,000 contacts - $260 per month
  • 70,000 contacts - $285 per month
  • 80,000 contacts - $300 per month
  • 90,000 contacts - $340 per month
  • 100,000 contacts - $360 per month

You can pay for Add-ons like Dedicated IP. 

#3 Moosend

Moosend

Source: Moosend

Moosend is an email marketing platform with various features, including marketing automation, segments, personalization, and more. 

It’s an easy-to-use solution for managing your email campaigns and mailing lists. Users rate highly Moosend marketing automation and interface. Also, they offer phone support.

Generally speaking, Moosend offers a good value for money since they give you many cool features covering the most things you will need for your email marketing. 

Key features

Creating emails. Drag & drop editor, Custom HTML, Rich-text editor, Email templates.
Leads generation. Web forms, Landing pages
Delivery. Automation, Personalization, Segmentation.
Channels. Email
Reporting. Campaign reports.
Support. Email, Chat, Phone

Pricing

Moosend has Free (up to 1.5k contacts), Pro, and Enterprise plans. The pricing is based on imported contacts and available features. Here is the pricing for the Pro plan.

  • 1.5k contacts - FREE
  • 5k contacts - $30 per month
  • 10k contacts - $55 per month
  • 25k contacts - $125 per month
  • 50k contacts - $205 per month
  • 75k contacts - $260 per month
  • 100k contacts - $390 per month
  • 150k contacts - $585 per month
  • 200k contacts - $760 per month

To get advanced features like custom reporting, on-boarding & migration, and more, you need to get in touch for a Custom plan quote.

#4 SendX

Sendx.io

Source: Sendx

As stated on their website SendX is affordable and intuitive email marketing software. They do stand out in simple UI, good automation, and deliverability. 

What might be the issue is that they are expensive considering the competition. Also, users are not the most satisfied with the integrations. 

Key features

Creating emails. Drag & drop editor, Custom HTML, Rich-text editor, Email templates.
Leads generation. Web forms, Landing pages
Delivery. Automation, Personalization, Segmentation.
Channels. Email, Browser notifications
Reporting. Campaign reports.
Support. Email

Pricing

The pricing is based on imported contacts. Available plans are Business and Enterprise. Here is the pricing for the Business plan.

  • 2.5k contacts - $19.99 per month
  • 5k contacts - $39.99 per month
  • 10k contacts - $59.99 per month
  • 15k contacts - $79.99 per month
  • 20k contacts - $119.99 per month
  • 50k contacts - $229.99 per month
  • 60k contacts - $279.99 per month
  • 70k contacts - $299.99 per month
  • 80k contacts - $319.99 per month
  • 85k contacts - $359.99 per month
  • 100k contacts - $399.99 per month

The difference is that you get Advanced Customer Success in the Enterprise plan.

#5 Aweber

Aweber

Source: Aweber

Aweber is a well-known, established email marketing app that allows you to create a mailing list, design newsletters, automate email marketing, and get email campaigns statistics.

One thing that users should be aware of is the fact that Aweber charges for all the contacts, even when they subscribe. This may not be the best practice, but they are not the only ones charging like this.

Key features

Creating emails. Drag & drop editor, Custom HTML, Rich-text editor, Email templates.
Leads generation. Web forms, Landing pages
Delivery. Automation, Personalization, Segmentation.
Channels. Email, Browser notifications
Reporting. Campaign reports.
Support. Email, Chat, Phone

Pricing

The pricing is based on imported contacts. There is a Free plan for up to 500 contacts. After that, you get to use a Pro plan.

  • 2.5k contacts - $29.99 per month
  • 5k contacts - $49.99 per month
  • 10k contacts - $69.99 per month
  • 25k contacts - $149.99 per month

Aweber is mainly for SMB clients. You can notice that by looking at pricing. Still, if your contact list is bigger than 25k, you need to contact them to get quotes.

#6 Constant Contact

Constant Contact

Source: Constant Contact

In the beginning, Constant Contact was a general email marketing solution, but later on, they focused on eCommerce.

Just like Aweber and a few others, Constant Contact has been in email marketing for a long time, specifically since 1995. With this longevity, you can be confident that this is a stable, reliable solution.

A high deliverability rate is probably the feature where Constant Contact stands out.

Key features

Creating emails. Drag & drop editor, Custom HTML, Rich-text editor, Email templates.
Leads generation. Web forms, Landing pages
Delivery. Automation, Personalization, Segmentation.
Channels. Email
Reporting. Campaign reports.
Support. Email, Chat, Phone

Pricing

The pricing is based on imported contacts and available features. Two plans are Email and Email Plus. Here is the pricing for the Email plan.

  • 2.5k contacts - $45.00 per month
  • 5k contacts - $65.00 per month
  • 10k contacts - $95.00 per month
  • 15k contacts - $195.00 per month
  • 25k contacts - $225.00 per month
  • 30k contacts - $295.00 per month
  • 35k contacts - $315.00 per month
  • 50k contacts - $335.00 per month

To get some of the more advanced features, you need to use Email Plus.

#7 Mailchimp

Mailchimp

Source: Pageflows

Every second, Mailchimp users send more than 10k emails. They are a leading platform in email marketing.

Mailchimp editor is clean, simple, and powerful.  Also, they support hundreds of integrations, and they have built-in CRM.

Still, Mailchimp gets costly when your requirements increase, whether it’s related to a bigger contacts list, support, or more advanced features. 

Key features

Creating emails. Drag & drop editor, Custom HTML, Rich-text editor, Email templates.
Leads generation. Web forms, Landing pages
Delivery. Automation, Personalization, Segmentation.
Channels. Email
Reporting. Campaign reports.
Support. Email, Chat.

Pricing

Depending on the contact list and available features, you get to choose plans. Mailchimp marketing pricing plans are Free (up to 2k contacts), Essentials, Standard, and Premium.  Here is the pricing for the Essentials plan.

  • 2.5k contacts - $30.99 per month
  • 5k contacts - $52.99 per month
  • 10k contacts - $78.99 per month
  • 15k contacts - $135.00 per month
  • 20k contacts - $170.00 per month
  • 25k contacts - $200.00 per month
  • 30k contacts - $230.00 per month
  • 40k contacts - $260.00 per month
  • 50k contacts - $270.00 per month

As your contact list pass a certain number, you have to take a bigger plan. For example, if you have more than 50k contacts, you have to switch to the Standard plan.

Conclusion

ActiveCampaign is a great customer experience automation software. They claim to have more than 150k customers. Along with Mailchimp and a few others, ActiveCampaign is a mainstream tool. 

Nevertheless, no solution fits everyone. If you read this post there is a great chance that you are not fully satisfied with ActiveCampaign.

They offer a lot of features, but their price is increasing. Therefore, I assume that pricing is the main reason to consider the alternatives. 

That’s why in this post, we showed the pricing of potential alternatives in more detail. We will periodically update this list.