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Sales Team Structure Guide

Organization structure in company exist to make and maintain efficient workflow. It should be set up in a way that makes the most of processes in company. This include making decisions, cutting costs and increasing productivity. All parts of the organization structure are important and they contribute to the company's strategic goals, in different ways. Nevertheless, the results of the...

B2B SaaS Sales: Strategies, Tactics & Issues

The sales art in B2B is different in many ways than all other types of sales. It’s different from the beginning, so to provide a full explanation of B2B SaaS Sales I’ve covered all the stages the business growth. Based on suggested approaches from the companies with high credibility you’ll see the proven strategies for B2B SaaS sale. Also, after...

What Is Upselling And How To Do It Right

Getting a new customer is one of the main goals in business. We all know what it takes to do that, and we can all agree that it is a pain in the neck sometimes. But, the increase in revenue is a strong motivation for the hard work. Fortunately, there is a more efficient way to increase the revenue per...

Sales Basics: The Beginner's Guide

In this guide, you’ll learn about sales basics and all the stages in the sales process. After you read it you should be able to understand how sales works, the terminology used in sales and what’s the most important aspects of the sales. Sales began when people started exchanging goods like weapons, tools, and food. In early civilizations like Egypt...

10 Best Sales Movies In The Last 30 Years

Are you considering the career of a salesman? Maybe you're already into it but feel overwhelmed? Do you think you’re alone in the struggle to close the deals? If you’re facing this kind of questions, then the movies I’m about to present you will be a real joy for you. They are inspiring and motivational and set in the world...

Why Content Marketing Is The Only Marketing Left For SMBs

Now that we have inbound marketing, outbound marketing is simply a waste of money, and usually a lot of money. Small businesses can’t afford that. I wouldn’t be too much wrong if say that literally, all SMB marketers use content marketing. According to Content Marketing Institute, 94% SMB marketers use content marketing and only 6% don’t. This is...

How To Get More Likes On Facebook

How to get more likes on Facebook Page is probably the question that you have asked yourself too many times, haven’t you? Facebook pages are great due to the many reasons: Allow communicating to potential and current customers Drive traffic to the website Increase brand awareness Facebook organic reach is decreasing over the time. It’s also interesting to...

11 Digital Marketing & Sales Books You Must Read Today

It’s often thought that digital marketing books are outdated and that only blogs are worth reading, but that’s not true at all. Both types of content can offer quality texts and help marketers to grow their businesses. The truth is that blogs usually have more up-to-date content, but books are great when it comes to understanding the nature of marketing,...

How To Get More Followers On Instagram

Getting more followers on Instagram is almost everything that matters. Otherwise, user reach will be very low. Of course, I’m talking about organic reach. Instagram is one of the most popular social networks. In fact, 700 million people use Instagram each month. Furthermore, 250 million of them use Stories each day. According to globalwebindex, almost 50% Instagrammers say...

Content Marketing For Startups: All You Need To Know

The question is not whether you should do content marketing, but how good your content is. Before you start creating your content you should know what type of content you’re going to publish or how that content should look like. Along the way, you’ll face dilemmas such as whether to hire someone to create content for your or do it...

8 PPC Landing Page Best Practices You Must Know

A landing page is very important part of every PPC campaign. You can drive thousands of users and pay thousands of dollars, but if you struggle with a landing page, you won’t get so many leads or customers. Creating ads is all about choosing the right keywords to bid (AdWords), or picking the right audience (Facebook Ads), but the landing...

What Are Negative Keywords?

Negative keywords are the way to exclude keywords that aren't right matched to your campaigns. Unfortunately, they are also a common mistake in running PPC campaigns. By not using negative keywords you’re missing the opportunity to make your campaigns much more efficient. The truth is that you’ll have fewer clicks, which is also the reason why you need to...

12 PPC Spy Tools That Reveal Your Competitors' Secrets

PPC spy tools are very important since there’s no advertiser who doesn’t want to know how much his competitors are spending. In fact, these days you can’t hide anything. It’s possible to know which keywords competitors are bidding for, how they ads look like, how to estimate the budget, and so on. Simply said, there are no secrets literally. In...

10 Best Practices For Writing an Effective Text Ad

Google handles 5.5 billion searches a day. That’s a lot of traffic and a big part of it are high converting queries. Creating an effective text ad will grab a portion of conversions for your own business. That’s why I decided a create this in-depth article. In this blog post, you’ll learn 10 best practices for writing an effective text...

8 Differences Between Facebook Ads and Google Ads

What are differences between Facebook and Google Ads is a really common question. Differences are huge, but both platforms have their pros and cons that I’ll explain you in this blog post. Small businesses are usually struggling with a choice between these two platforms because their marketing budget isn’t big enough, so they can’t spend thousands of dollars on testings....

10 AdWords Mistakes You Probably Make Each Day

AdWords mistakes are common and even experienced AdWords specialists make them. There’s nothing wrong with that. In fact, we mostly learn from our mistakes. However, when you can avoid a mistake, then do it. Marketers are always looking for acquiring new customers at a lower price as much as possible. Various mistakes will definitely increase your cost per click. For...

9 Alternatives To Facebook Ads You Must Check Out

Facebook is one of the most powerful advertising platforms and it will remain so. There are about 2 billion monthly active users which is a huge advertising potential. However, increasing costs for Facebook Ads are pushing smaller businesses to consider other alternatives for advertising. But that’s...

How To Choose Keywords For Google AdWords Step by Step

Google makes lots of cash through its advertising system called AdWords. Lots of cash. In fact, the Finance & Insurance industry alone brings them $4 billion dollars each year. Retailers General Merchandise $2.8 billion dollars each year, and so on. What’s more, this data is a few years old...

Components of Quality Score That Matters a Lot

Google earns whenever someone clicks on your ad through their advertising system AdWords. For that reason, they want to provide the best ads to its users. Better results they provide, more clicks they charge. AdWords is actually a triangle with the following three angles: Google company Advertisers Users Users want to see the best search results (including paid...

How To Grow Your YouTube Channel Immediately

YouTube is the second largest search engine in the world. The first one after Google. SimilarWeb data says that every month more than 22.3 billion visitors visit YouTube. Enormous number. That’s a great opportunity for increasing brand awareness! All these numbers suggest that every business owner should create a...

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