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How Has Marketing Evolved Over Time

Why would you be interested in marketing evolution? If you think it’s waste of time, think again. Would it be better to anticipate the changes or to be struck by them? I don’t claim that it’s possible to predict change in marketing, but I guarantee that if you’re aware of the marketing evolution and its cycles you won’t be unprepared...

Content Marketing Sales Funnel That Will Work For You

Sales funnel is a path that enables you to see how customers have been acquired. Customer acquisition would be much harder without sales funnel because that’s the place where you analyze the whole sales process. For example, you can find answers to the following questions: Which marketing channels drive more traffic? How many leads organic traffic brings? Which type...

Is Affiliate Marketing Profitable: How, What & Why

At the first glance, it really may seem that reviewing products is the most obvious way to earn money from affiliate marketing. That might be the case several years ago, but things are a bit more complicated these days. The competition is strong and it won’t get...

How Much Should I Spend On Google AdWords?

New advertisers are usually not sure how much money they should invest into Google AdWords. The answer is not simple as that. It really depends on the industry you work in. For example, people in Finance & Insurance industry are expected to invest more because that industry is extremely competitive.

7 Reasons Why Your Small Business Needs Content Marketing

Lots of small businesses have problems with sales. Entrepreneurs often don’t know how to sell the products. They have a few options: Cold calling Advertising on Google AdWords and Facebook Ads Content marketing Email marketing and so on. Personally, I think content marketing is the best way to scale your business because once you build an authoritative domain,...

How To Optimize Email Marketing Open Rates?

Around 200 billion emails are sent every day. Email marketing is extremely competitive. Just open your email inbox and you will see lots of newsletters, that you don’t have time to check. I know that I don’t have it. Here’s how my Promotions tab looks like. Clearly, I can...

10 Ways To Submit Your Website To Search Engines Faster

Appearing on search engines as faster as possible is the goal of every new website. However, new sites are unknown and search engines like Google must be careful because they don’t want to index sites that share spam and things like that. In fact, there are more than 100,000 new websites each day. Now, imagine what a mess there would...

Google Position Checker In Three Simple Steps

Achieving a high Google positions is very important to every business owner. If you check out the following photo, you’ll see a strong correlation between CTR and position. I don't know about you, but I don’t check Google rankings for the specific keywords because I think results are...

9 Reasons Why E-Commerce Businesses Fail

Lots of E-commerce businesses are born every year, and lots of them fail every year. There are many reasons why this is happening. In this blog post, I want to share with you 9 reasons why you’re struggling with the number of orders. If you follow these tips, and if you become very patient, I’m pretty sure that you won’t...

13 Actionable SEO Extensions For Google Chrome

SEO experts say that SEO is harder today because Google is not as stupid as it was years ago. If you remember, a back then you could build spammy links and easily outrank competitors so easy. Today, you can’t do that because you will surely get penalized. In fact, some claim that SEO is dead now, but I wouldn’t go...

How To Improve Quality Score?

Quality Score is a metric invented by Google AdWords team which estimates the quality of your ad and landing page. Google always tend to display the best content for its users, so if you wish to succeed, you’ll definitely need to optimize your ads. But, before we talk about optimization, let’s see which factors determine Quality Score: Expected CTR...

15 Different Types of Marketing Strategies You Must Try

Marketing is an important type of every business. Without marketing, any company would surely fail. However, there are so many types of marketing strategies, and here, you can find 15 different strategies you can apply to your company. Surely, you can’t apply every single strategy (unless you have a large marketing budget and team), but you can find few of...

AdWords vs AdSense: All You Need To Know

Among many other things, Google is the most powerful advertising company in the world. A big part of their income is coming from the two platforms - Google AdWords and Google AdSense. No matter if you are an online advertiser, a blogger or you simply want to promote your business on the internet, difference and similarities between Google AdWords and...

Advantages and Disadvantages of Social Media Marketing

Advertising on social media networks has its pros and cons just like everything in the life. Personally, I think there are more advantages than disadvantages. However, I’ve decided to mention 5 advantages and 4 disadvantages of social media marketing. According to SproutSocial, Americans mostly use Facebook, and after that Tumblr and Instagram.

15 Important Types Of Content Marketing Which Drive Traffic

There’s no a marketer who doesn’t discuss content marketing. Personally, I think that content marketing is the only type of marketing that small business owners can use to succeed. Why? Small business owners don’t have large amounts of money and it's so hard to get the consumer’s attention without a large marketing budget. You probably know that some industries are...

13 Magnific Keyword Planner Alternatives You Must Try

I’ve seen so many times that marketers are searching for Google AdWords Keyword Planner alternative. For that reason, I’ve decided to write a blog post where I’ll introduce you 13 magnific keyword research apps that you can use today. It doesn’t matter if you’re searching long-tail keywords or short-tail - you can find everything by using these tools. However, I’d...

What Is The Best Blog Platform For SEO Today?

Blogging is an important part of every successful company because blog lets you reach lots of potential clients. Some companies don't even hire sales representatives. Instead, they invest huge amounts of money in writing amazing content and SEO which literally drive traffic and, in the end of the day, leads and conversions. The following chart made by Marketing Land...

10 Important Pros and Cons Of Email Marketing

Email marketing has its pros and cons just like everything in the life. People talk about pros of email marketing, and they usually ignore cons. Fortunately, there are more pros than cons. For example, most digital marketing specialists talk about ROI as the most important pro of email marketing. ...

13 Actionable Google AdWords Tips You Must Leverage

Google’s revenues in 2016 were around $90 billion. In fact, the most revenues come from its advertising platform - Google AdWords. The revenue tells us how important AdWords is to Google. Without AdWords, there wouldn’t be Google, I date to say. Advertisers should always try to optimize AdWords campaigns as much as possible. In this blog post, you’ll find 13...

How Did We Get First 100 Newsletter Subscribers?

Since you probably found this blog post on Google search, you are familiar with the importance of email marketing. Nevertheless, here’s a short explanation to those who don’t know why email marketing is important, here’s Email marketing has the largest ROI which makes it as the most useful marketing channel. It’s well-known that for every $1 invested in email marketing...

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