What Is a Good CTR For Facebook Ads?
Advertising on Facebook means that you need to track lots of different metrics, and here are some of them:
Average Cost per Conversion
Anyway, one of the most important metrics is a CTR. That’s because a high CTR means that people are interested in your ads and the job of Facebook is...
15 Free Stock Photo Sites For Commercial Use
Stock images are the important part of content marketing and digital marketing generally.
In fact, wonderful stock photos increase the number of clicks (CTR).
However, the small problem is that buying stock images at professional services cost a lot.
Here, I’ll show you 13 websites where you can download amazing stock photos and use them even for commercial purposes.
15 Powerful E-commerce KPIs To Track Right Now
Many E-commerce business owners are struggling to track how their businesses grow.
They usually look at revenues since they’re the most important. I agree, revenue is what matters, but they come as the result of other business activities.
As example, let me say that online stores usually see an abandonment rate of 70% which means that if optimizing checkout process...
13 Amazing SEO Metrics You Must Track Today
Tracking SEO metrics is a key for successful organic presence.
If you don’t check top SEO metrics, you won’t be able to identify potential issues and react soon enough.
In this blog post, I’ll explain 13 SEO KPIs that you should start tracking today.
Almost all of these metrics are available in Google Analytics and Google Search Console so you...
Writing a First Blog Post In Three Simple Steps
Blogging is a key for creating a successful startup company.
Having a smart strategy means that outranking giant companies in Google search results is absolutely possible.
Today, small companies with a smart blogging strategy can compete with top players in the industry.
The number of published blog posts per month have a strong impact on inbound traffic.
11 Secret Ways Of Improving Email Deliverability
Lots of companies are struggling with deliverability of emails they send.
Here, I want to give you bits of advice so you can deliver your marketing emails directly in the inbox.
There are many variables to think about, so I’ll explain most of them.
For example, did you know that you should buy a dedicated IP address if you send...
11 Valuable Email Marketing KPIs You Must Track
You probably know that email marketing is the best marketing channel because of its ROI.
It’s a fact that email marketing has 2.47 times better ROI than SEO, and even 2.35 times better than keyword ads.
In this blog post, I’ll explain 11 email marketing KPIs that you really...
11 Actionable Ways of Building an Email List From Scratch
Thinking about email marketing as the best marketing channel may not look so real. You might see it as a deprecated technology that nobody uses.
That’s not true. Email marketing is here to stay.
The main reason why you should invest in it is ROI.
For every dollar invested in email marketing, you can expect $40 in revenues.
16 Awful Email Marketing Mistakes To Avoid
No matter how good are you in email marketing field, you will be making some mistakes, like we all do.
We usually talk about benefits of email marketing and using it to increase sales.
But, why do we avoid talking about mistakes?
The same reason is with startups. Everyone wants to hear success stories...
11 Awesome Chrome Extensions For Content Marketers
Google Chrome is a powerful web browser with amazing extensions that help a lot with content marketing, and SEO generally.
In fact, it makes your life easier because you don’t need to install different apps on your Mac or Windows.
In this blog post, I’ll share with you 11 great extensions that you should start using them today!
How Does Google AdWords Work?
Search engine and AdWords are two of the most important Google’s products. Without the search engine, there wouldn’t be AdWords and likewise, without AdWords, there wouldn’t be a search engine.
In 2015, Google had almost $75B in revenues, and most of that revenue came from Google AdWords.
Thanks to it, Google is able to hire some of the best engineers...
How To Implement Facebook Pixel For Measuring Campaigns
Among many strong reasons why you should advertise on Facebook, this is the most convincing one.
You can easily target everyone since everybody is on Facebook. You only have to think about your potential and ideal customers.
Who are they?
Live in Germany, France, or the UK
Have between 28 and 44 years
Work in IT industry...
Three Major Steps In Content Marketing For Small Businesses
If potential customers trust you, they will do the business with you. To gain that trust you have to become the authority in your niche. Content marketing is the way of becoming one.
Believe me, it’s possible even without a large budget, and I’ll show you the path, but know this - there are no secret ingredients, it’s all about...
CASE STUDY: How Being Offline For 4 Months and 12 Days Affected Rankings?
People are always worrying about what might happen if they get penalized by Google, or if their site go offline for couple of days, or even weeks.
Common questions are:
Will I lose my rankings?
What will happen?
How long does it take to recover?
Well, I have a REAL example because my site was offline for from...
How To Start With Content Marketing Process
Interests for content marketing has increased dramatically since 2004.
Basically, everyone talks about content marketing, but the question is: How does your content marketing process look alike?
In this blog post, I’ll explain you:
Why do you need content marketing
What are SEO requirements for the best results...
12 Powerful Facebook Advertising Tips You Can Follow Today
Mastering Facebook advertising might be the reason for success. In this blog post, I’ll give you 15 tips on Facebook Advertising.
If you follow these tips, I guarantee that your advertising costs will be less, and your bank account will see more money.
Specifically, I’ll answer you on the following:
How to choose advertising objective?
How to use Call-to-actions...
Improving SEO With 15 Free & Paid Tools
SEO stands for Search Engine Optimization and it’s actually a set of strategies and tactics to make your website rank higher in search engines like Google, Yahoo, and Bing.
It’s estimated that there are around 200 Google ranking factors today. Surely, some of them are considered to be more important than others.
Although the full list is not public, factors...
How To Make Money Online
What’s the easiest way to make money online is the question that comes to the Internet very often? The truth is that there’s no the easiest way because making every single cent requires lots of hard work.
In this blog post, I’ll explain 14 ways you can use today to make your money. All these ways have few things in...
How To Drive Traffic To Your Site
Without traffic, your bank account won’t see a cent. Neither a phone call.
Driving traffic to your site isn’t an easy job. It takes lots of efforts and it requires a few months to see first results.
However, it’s not impossible. In this blog post, I’ll show you 17 ways that you can use today for increasing the traffic of...
How To Write a Professional Email
Regardless of the size and type, businesses mostly communicate through emails.
Among marketing channels, email marketing is usually a top priority because of its outreach potential, low costs, high ROI and many other reasons.
A good email can lead you to success, a bad one will do the damage. It’s simple as that.
So let’s see how to write good...