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How To Check Backlinks In Google Webmaster Tools (Search Console)

Checking backlinks may be a tough job for businesses with a tight budget. Luckily, Google Webmaster Tools (now Search Console) makes the task available for everyone. No matter what they say, backlinks are still a major Google ranking factor. I'm sure that you've already implemented all of the following: SSL Fast loading time Properly usage of title H1 tag...

How To Generate More Content Marketing Ideas For Your Blog

Remember how frustrating can it be when you just can’t think of the topic to write about? Well, those days are over now. There are ways to generate more than enough ideas for your blog posts. In fact, it’s very likely that you won’t have (or need) time to search for the new themes. A general rule is not to...

Great B2B Email Marketing in 6 Steps

Maybe you’re thinking, why they still keep babbling about email marketing all the time. Isn’t that the old rusty way of communication, overwhelmed by social networks? Do I really need it for my business? Does B2B email marketing work? You bet. But you don’t want to take anything for granted, so let me convince you with some numbers. It’s estimated...

Improve Churn Rate With Google Sheets and Prediction API

Predicting future events has never been easier, thanks to machine learning concept. It does predictions based on historical data. Let’s take a look at sas.com machine learning definition: “Machine learning is a method of data analysis that automates analytical model building. Using algorithms that iteratively learn from data, machine learning allows computers to find hidden insights without being explicitly...

7 Magic Steps To Reduce a SaaS Churn Rate

Churn rate is the percentage of customers who canceled a subscription in a period of the time (month, year). Customers are coming and leaving, and there is nothing wrong about that. Everything in the world has a lifespan. Still, there are different reasons for canceling a subscription: Price is not equal to the features a customer gets Competition has...

7 Wonderful SaaS Metrics You Need To Measure For Your Business

You’re about to start a SaaS business or you’re already running one? Congrats! When I was starting a SaaS business I was curious what SaaS metrics should I track. I really wanted to be sure that everything will work fine, and to stay that way. Based on my experience, I’m gonna show you which SaaS metrics I consider the most...

How To Speed Up a WordPress Site as a Non-Tech

Speed load time is VERY important - it’s one of the 200 Google ranking factors. However, not all marketers understand tech things and for them, it’s absolutely desirable to learn some basics like optimizing images, cache, etc. In this blog post, I’ll show you some basic concepts, and hopefully, make you comfortable in talks with your developer. Firstly, I’ll...

7 Email Marketing Tips To Increase Sales

Simply said, email marketing is absolutely the best marketing channel. However, having a list of subscribers and sending emails to them isn’t enough anymore. Your customers are receiving more and more offers to their accounts, so getting high click rates is harder than ever and won’t get any easier. To stay competitive, you need to keep up with the...

The 9 Must-Have Metrics for Your E-commerce Business

Measure everything they say. But, with so many potential measures, you need to sort out what is the most important for you. So, you should ask yourself: Am I using right metrics for my E-commerce business? Don’t worry, we’re all doing these kinds of questioning and constantly doing our research. That’s why I’ve decided to help you with this matter....

How To Perform an SEO Audit In 15 Minutes

Good, detailed SEO audit requires a time, energy and knowledge. To perform the process widely, the guide by Steve Webb will come in handy. On the other hand, if you want a quick overview for your website, covering most of typical SEO aspects, including: Moz metrics Ahrefs Insights from Google Search Console Website speed Mobile responsivity H-tags ...

How To Reduce Bounce Rate: The Definitive Guide

When someone visits your site and then leave without further interactions, your bounce rate goes higher. The definition of bounce rate from Google Analytics: bounce rate is the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page). In this blog post, I'll show you few steps that...

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