Speed load time is VERY important – it’s one of the 200 Google ranking factors.
However, not all marketers understand tech things and for them, it’s absolutely desirable to learn some basics like optimizing images, cache, etc.
In this blog post, I’ll show you some basic concepts, and hopefully, make you comfortable in talks with your developer.
Java is another programming language which you can use to build variety apps (from Android to desktop apps).
Another example is Google Analytics. Just a few websites haven’t implemented GA, so
I bet you use it as well, but do you know how has your developer configured it?
and many others.
Caching is a cheap and effective way to improve the website performance. The idea of caching is to avoid complex calculations and queries in every single website load (request).
YouTube has +20 billion visits every month. Popular videos have millions of the new views.
Imagine what would happen if YouTube needed to execute 20 billion queries per month to get the number of views.
What’s more, it’s not only about views but also the number of likes, dislikes, comments, likes and dislikes on comments, etc.
The consequences would be:
OK. You definitely don’t own a website with 20B monthly visits, but you got the point.
Ask your developer to install a WP Super Cache (e.g.) plugin to cache the blog.
If not, you can use CloudFlare DNS and install their caching system. Don’t worry about DNS – your developer will know it.
Just request a caching system and make your website faster.
Loading 10 images with 700 KB will result with ~7 MB page size. Again, your website is slower than it needs to be!
Reduce image sizes from 700 KB to 250 KB (e.g.) without losing the image quality. I’d suggest using free tools like Compressor.io
Installing lots of different WordPress Plugins will result with a bunch of additional resources being loaded.
Personally, I hate WordPress plugins. I use them only when I have to (plugin for caching, spam detection on comments). No more than 3 plugins on the website.
It’s a big chance (like 95%) that you’re already using jQuery.
100.000 visits will save you 18.84 GB monthly bandwidth and that’s only from the jQuery. Think about other resources.
Bottom line: Minifying resources will increase the page speed and decrease hosting costs.
This is a free tool that lets you analyze the page speed, both for mobile and for desktop as well.
Open the tool, enter your URL and get the following information:
and few other metrics.
This will make communication between you and your developer much easier!
Also, tools such as Google PageSpeed Insights will let you grade your developer’s work. He won’t be in the position to tell you stories about your website if the tool is telling different.
In the end, here’s another free tool – Pingdom that gives you:
If you have any questions, ask me. I’ll be more than happy to help.
Featured Image Source: FreePik