6 Top Klaviyo Alternatives for You in 2021

by Jasmin Hukic · Updated 25 Aug 2021

Klaviyo is a highly rated solution for email and SMS marketing, with a focus on eCommerce businesses. They claim to serve more than 265k clients. 

According to Slintel, Klaviyo's share in eCommerce marketing is 12.77%. 

Also, Datanyze positions Klaviyo as the #10 marketing software with a market share of 4.33% in email marketing.

Klaviyo doesn’t lack features, and you will probably find all you need for eCommerce email marketing. 

Besides all the tools you need, and you may find plenty of features that you won't use, which can be overwhelming.

Also, Klaviyo is quite pricey software which is the main reason why users are considering the alternatives.

In this post, I'll cover the top 6 Klaviyo alternatives: 

  • Omnisend
  • Mailchimp
  • ActiveCampaign
  • Drip
  • SendinBlue
  • AWeber

Before jumping to these solutions, I believe it's a good idea to go through frequent questions about the Klaviyo, so I'll answer them first.

Let’s see.

Why should I use Klaviyo?

On Klaviyo’s website you can read that, in the past two years, 10,000 customers moved from Mailchimp to Klaviyo. 

If you are considering this move, I suggest reading more about comparing Klaviyo to Mailchimp. 

Another strong argument to using Klaviyo is that Shopify users see an increase of 46% in total revenue.

Finally, a big plus is that you get access to all features, regardless of the plan you choose.

What can you do with Klaviyo?

As I mentioned, Klaviyo is rich in features. Here is the list

  • One-click integrations
  • ROI-based reporting
  • Powerful segmentation
  • Facebook advertising
  • Pre-built autoresponders
  • Website tracking
  • Dynamic data blocks
  • Email personalization
  • Product recommendations
  • Custom activity fields
  • Drag and drop email design
  • Responsive email templates
  • Automates list imports
  • Forms and popups
  • Email marketing automation
  • Custom integrations

Is Klaviyo easy to learn?

With many features and advanced options, Klaviyo may be overwhelming and tricky to use. Some freelancers offer Klaviyo setup and maintenance. 

You can find many videos explaining how to use Klaviyo. Klaviyo help center is solid, but if you are not tech-savvy, you still may struggle.

What is the cost of Klaviyo and how do plans work?

If you are using the only email, there is a free plan for up to 250 contacts. After that, it goes from $20 contacts for up to 500 contacts to $1,700 for up to 150k contacts. If the list is bigger than 150k, you need to contact them. 

For SMS, a free plan is up to 50 contacts. Then it goes from $5 to $1,870 for 40k contacts. For a bigger list, you need to get in touch. Also, you can calculate the price for a combination of email and SMS.

Is Klaviyo worth the price?

You can’t just say yes or no. It depends on your business. If you are a blogger, Klaviyo probably won’t justify the price. On the other hand, if you have an eCommerce store, you can generate a good ROI using Klaviyo.

Now, let’s explore Klaviyo alternatives.

#1 Omnisend

Omnisend

In the email marketing industry, and SaaS in general, everyone is comparing themselves to others. 

In Omnisend's case, it’s almost like they are aiming to place themselves as a Klaviyo alternative. They are sure not hiding it.

That is on surprise. First of all, both are built for eCommerce and integrate with the biggest eCommerce platforms like Shopify, BigCommerce, and WooCommerce.

Is Omnisend better than Klaviyo?

The features are pretty much the same, including visual drag and drop email composers with templates, email captures, advanced segmentation, and marketing automation.

Omnisend offers 24/7 live chat and email support compared to Klaviyo's 6 am - 10 pm email support. It's clear that Omnisend offers better support than Klaviyo. 

When comparing Omnisend to Klaviyo, you are looking for value for money. It depends on what Omnisend plan you are considering. Here is why.

Omnisend offers Free, Standard, Pro, and Enterprise plans. They depend on available features, while pricing is defined by the size of your contact list. 

Take a look at monthly pricing for 10k contacts:

  • Omnisend: Standard - $102, Pro - $210
  • Klaviyo: $150

Therefore, if you are satisfied with Omnisend features from the Standard plan, you will save money by moving to Omnisend. 

On the other hand, if you are looking for advanced features, you need to compare the Omnisend Pro plan to Klaviyo. Then, the Klaviyo is a better option.

#2 Mailchimp

Mailchimp

Mailchimp is a general email marketing solution. It's almost always the first choice at the beginning. 

Mailchimp offers probably the most generous free plan on the market. Also, it’s very easy to design emails to start the first campaigns.

As your business grows, Mailchimp becomes costly, and you will start to think about Mailchimp alternatives.

Still, Mailchimp can be option, when you're moving from Klaviyo.

What is the difference between Mailchimp and Klaviyo?

First of all, Mailchimp is an all-in-one email marketing tool, whereas Klaviyo's focus is on eCommerce businesses. 

Klaviyo has more advanced automation and analytics, while Mailchimp covers more channels and integrations.

Klaviyo offers retargeting through Facebook and Instagram, while Mailchimp offers Facebook, Instagram, and Google retargeting. 

It’s worth to mention that Klaviyo integrates with Mailchimp in order to make it easy for you to migrate from Mailchimp to Klaviyo.

Is Klaviyo cheaper than Mailchimp?

This depends on your contact list and the features you want to use with Mailchimp. 

Obviously, If your list is up to 2k contacts, Mailchimp is free because at this point you can still use their free plan. On the other hand Klaviyo offers a free plan for up to 500 contacts.

But let’s compare the pricing for 10k contacts.

  • Mailchimp: Essentials - $78.99, Standard - $105.00, Premium - $299.00
  • Klaviyo: $150.00

So, if you have 10k contacts, you can pay less using Mailchimp, unless you want to use all Mailchimp features, then Klaviyo is cheaper than Mailchimp.

What's better, Mailchimp or Klaviyo?

Again, it all comes down to assessing who gives more value for money for you. 

In general, if you are eCommerce at growth Klaviyo is a better choice. If you are a beginner, Mailchimp is the solution for you.

#3 ActiveCampaign

ActiveCampaign

ActiveCampaign is software focused on small to mid-size businesses that gives you email marketing, marketing automation, and CRM tools.

Why should I use ActiveCampaign?

Compared to Klaviyo, ActiveCampaign has more channels, integrations, automation templates (they call them recipes), and more pre-designed email templates. 

So it’s safe to say that they offer more features. However, with features like automation and especially reporting, Klaviyo is a better option.

Is ActiveCampaign good for eCommerce?

Yes. ActiveCampaign has direct integration with all major eCommerce platforms including Shopify, WooCommerce, BigCommerce, Magento and others. Also you can use 3rd party Zapier integration to add your contacts.

Still, Klaviyo is more focused on eCommerce than ActiveCampaign. If you are eCommerce, I’d recommend Klaviyo over ActiveCampaign. 

When it comes to pricing, ActiveCampaign doesn’t offer a free plan. Instead, there is a 14-day free trial where you can upload 100 contacts and send 100 emails.

Now here is pricing comparison for 10k contacts per month:

  • ActiveCampaign: Lite - $155, Plus - $245, Professional - $349, Enterprise - $499
  • Klaviyo - $150.00 

It’s clear that ActiveCampaign is a much more expensive solution than Klaviyo. They do cover more features, but that doesn’t justify this difference in pricing. 

Bottom line is that ActiveCampaign can be a Klaviyo alternative if you are not eCommerce or you need some features that you don’t have with Klaviyo. A good example is using SMS outside the USA. 

#4 Drip

Drip

Drip is another globally recognized email and SMS marketing solution for eCommerce. 

Just like all competitors mentioned here, it allows you to run multichannel marketing campaigns with no coding skills required.

Why consider Drip as a Klaviyo alternative?

At the first glance, Drip in front of Klaviyo with multichannel engagement options. You get to use email, SMS, social, and pop-ups from one place.

Then, you get to use product dynamic content blocks when creating your emails. For me, this is the best thing about Drip, by far. You can literally drag and drop product elements like pricing and description.

Just like Klaviyo, Drip pricing depends on the number of contacts. For 10k contacts the price is almost the same - Drip is $154.00 while Klaviyo is $150.00. 

In other words, price will not decide if you will consider Drip as an alternative to Klaviyo. Features are also pretty much the same.

It really comes down to personal preference. Some may like the fact that Klaviyo is more straightforward, and others will go for Drip flexibility.

One thing that might be helpful is their presence in the industries they serve.

Klaviyo has a broader range of categories including Lifestyle, Food & Drink, Sports, Health and more. Drip has a bigger presence in Science and Education, Travel and Tourism.

#5 SendinBlue

SendinBlue

SendinBlue is an intuitive, affordable platform with plenty of features including multiple channels, marketing automation, segments, web forms, and more.

SendinBlue pricing is different from the majority of other software. You can have an unlimited number of contacts, but you have a limited monthly email volume.

Pricing plans are based on available features. Four plans are Free, Lite, Premium, and Enterprise. 

A free plan is up to 300 emails per day. The Lite plan is from 10k to 100k emails per month, and Premium is from 20k to 1000k emails per month. 

It’s not easy to compare email-based pricing to contact-based pricing. 

Therefore, to compare SendinBlue to Klaviyo, you need to estimate how many emails you send to your contacts on average.

For example, let’s stick to the assumption that you have 10k contacts. Also, let’s say that you are sending four emails per contact every month. 

In that case, pricing comparison would look like this:

  • SendinBlue: Lite - $54, Premium - $79.
  • Klaviyo: $150

At first glance, it seems that the SendinBlue Premium plan is almost twice cheaper than Klaviyo. But that’s not entirely true. Here is why.

First of all, the Premium plan is limited to 5 landing pages. You need to pay an extra $23.5 for five extra landing pages, and you can go up to 20 landing pages.

Then, you can have 3 shared inboxes. After that, you need to pay $9 for every new inbox, up to 10 inboxes. The same applies to multi-user access. 

To remove all these limitations, you need to choose an Enterprise plan, which means getting in contact with them for a quote.

Having in mind the complete picture, you can say that SendinBlue can be a good Klaviyo alternative only if you are fully aware of all limitations in their plans.

#6 AWeber

AWeber

AWeber is an affordable solution for small and medium-sized businesses, with great support.

You get to engage the audience with email marketing, landing pages, web push notifications. Then, there is email automation, segmentation, and tagging, to personalize your emails. 

The great thing about AWeber is that you can design images with Canva, from the AWeber account. 

AWeber is integrated with the leading services from various categories, including Content Management, CRM, eCommerce, Lead Generation, Social and more. 

Similar to Klaviyo, AWeber pricing is based on a contact list alone, which means you can use all features on all paid plans. 

A free plan is up to 500 contacts. Let’s compare Klaviyo and AWeber for 10k contacts:

  • AWeber: $69.99
  • Klaviyo: $150.00

When you look at the AWeber pricing, you can tell that the focus is on small and medium-sized businesses. If your contact list is bigger than 25k contacts, you need to get in touch for a quote.

AWeber won’t give you advanced features like Klaviyo. But it is very affordable, and you know what you get for your money. There are no hidden costs. 

Also, they provide 24/7 phone, email, and chat support, which is rare, especially for a well-established company.

Considering all of the above, I would say that AWeber is the best Klaviyo alternative if you are a smaller B2B company with no requirements for advanced email marketing.

Conclusion

There are several reasons for looking for Klaviyo alternatives. 

First of all, some think that Klaviyo is too expensive. It’s hard to argue with that since the competitors are offering similar functionalities for less money. 

Then, the support is limited to 9 am to 4 pm from Monday to Friday. It can be a drag when a client needs instant help.

Klaviyo is the solution for eCommerce, which means that they lack some features outside eCommerce. For example, bloggers need tagging subscribers, which Klaviyo doesn’t have.

Looking at different reasons to move from Klaviyo, we’ve covered different alternatives. 

We started from Omnisend as the main Klaviyo competitor focused on eCommerce. Then we moved to more general solutions like Mailchimp and ActiveCampaign. 

Also, we covered Drip and SendinBlue. Finally, we ended up with AWeber as the most affordable Klaviyo alternative. 

At this point, I hope you can see more clearly if you should try or keep using Klaviyo or you should consider other solutions.