Mailchimp is the most popular email marketing solution in the world, with a market share of around 70%. There are many reasons for that.
Mailchimp is clean, easy to use, and free if your contact list is up to 2,000 contacts and you don’t need any advanced features.
As your contact list increases, or you need to use more features, like email templates or A/B tests, you will need to switch to a paid subscription model.
Sooner or later, you’ll get to consider email marketing on a more advanced level, even if it’s a little bit. Mailchimp will still meet your requirements, but you will have to pay for it, probably more than you realized.
At this point, you will start thinking about other solutions. This post will help you to compare different email marketing solutions to Mailchimp.
Instead of listing dozens of features, we’ll stick to the core functionalities that we think are the most important when considering Mailchimp alternatives.
The goal is to give you the complete list of all Mailchimp alternatives in 2021, with better pricing.
Here is the list, ordered by the rounded price per year for 10,000 contacts:
Let’s explore these alternatives.
EasySendy is the most affordable email marketing platform.
Available features include web popup forms, drag & drop email automation builder, drag & drop email editor, campaign reports, and more.
The email service providers they use are Amazon SES, Aritic, Mailgun, SendGrid, Mailjet, Mandrill, SparkPost, and Dyn.
EasySendy provides several eCommerce integrations: Magento, PrestaShop, WooCommerce, Shopify, BigCommerce.
Also, they have integration with services like Zapier, Google Sheets, Google Contacts, and Drupal.
Plans are a mix of email subscribers, email sending speed, and the number of delivery servers.
Pricing starts from $19 per month for 10k contacts to $849 per month for 500k contacts. For yearly billing, you get two months free.
EasySendy is the solution for online content creators like bloggers, podcasters, and others.
EgageBay is an all-in-one marketing platform that allows you to generate leads, send automated emails, make segments, create emails with a drag and drop editor, use pre-built emails, web forms, and more.
You can unify data to get a single view of your contacts. You can think of EngageBay as a CRM software that you can use for marketing, sales, and support.
There is a free plan for up to 500 contacts and 1k branded emails. Marketing paid plans are Basic, Growth, and Pro. Pricing depends on the number of emails and contacts.
It starts from $12.99 per month for 1k contacts and 1.5k branded emails to $49.99 per month for 30k contacts and 30k branded emails. For yearly billing, you get 20% off.
EngageBay is an all-in-one tool for small businesses with frequent interactions with their customers.
Sender is presenting themselves as an easy-to-use software where users can do enterprise-level eCommerce marketing without the complexity or a high price tag.
The features to highlight are email, deliverability, smart automation, and a solid base of pre-built templates.
They have integration with the popular eCommerce platforms - Magento, WooCommerce, and PrestaShop.
Pricing is the combination of subscribed contacts and emails. There is a free plan that goes up to 2.5k contacts and 15k emails per month.
Pricing starts from $11 for 5k contacts and 60k emails and goes to $473 for 200k contacts and 2.4M per month.
Sender is the solution focused on eCommerce
SendPulse is a multichannel marketing platform that allows sending emails and SMS, and creating chatbots for Facebook, Telegram, and WhatsApp.
There is a drag & drop editor with +130 pre-built templates. SendPulse automation allows you to trigger emails, SMS, push notifications, and create complex workflows.
Other features include segmentation, A/B testing, and more.
The free plan is up to 500 contacts and 15k emails. Paid plans are Standard, Pro, and Enterprise, and they all offer an unlimited number of emails. These plans depend on available features.
For 10k contacts, Standard is $53 per month, Pro is $63.6 per month, and Enterprise is $89.04 per month. You can get 20% off, for yearly billing.
SendPulse is the solution for midsize businesses that want to engage customers on multiple channels.
Moosend is an email marketing solution that promises all the benefits of email marketing with no coding.
Top features are drag & drop editor, list segmentation, data analytics, advanced personalization, subscription forms, landing pages, and more.
In this category of email marketing platforms, Moosend stands out in support since they’re offering live chat and call support.
Moosend offers Free, Pro, and Enterprise plans. The free plan is up to 1k contacts. Then it goes from $8 for 1.5k contacts to $608 for 200k contacts.
To get an Enterprise quote, you need to reach out.
Moosend is a general email marketing solution, particularly good for agencies, publishers, eCommerce, SaaS, and non-profit.
With SendX, you can send unlimited email campaigns, build your email list, and automate email sequences.
There is a drag and drop email editor, so you don’t need to know HTML to design emails. You can also use +50 pre-built email templates and +500 stock photos.
They claim that they use +30 parameters to handle deliverability. This includes past open behavior, timezone, email client, and more.
Instead of a ticketing system, there is an instant help with available chat support.
Pricing is straightforward and depends only on the number of contacts. All features are available for businesses of all sizes.
It starts from $9.99 per month up to 1k contacts and goes to $79.99 per month up to 15k contacts. For yearly billing, you get discounts.
SendX is general email marketing software for small and mid-size businesses.
MailerLite features include creating dynamic emails with drag and drop editor, rich text editor, and custom HTML,
You can grow your audience through websites, landing pages, pop-ups, and web forms. Optimizing delivery is through A/B testing, segmentation, and surveys.
You get to set up automation workflows with triggered emails and personalization.
Free plan includes 1k contacts and 12k emails per month. Paid plans offer unlimited numbers of emails, starting from $10 for 1k contacts to $1,915 for 600k contacts.
For some additional features and add-ons, including a dedicated IP address, you need to pay extra money.
MailerLite claims to have more than 1.25M users. They are a good fit for eCommerce and smaller businesses in general.
Campayn is an affordable way to design your emails, import contacts, and get detailed analytics.
The core feature of this tool is to make it easy for users to create beautiful emails. Also, you can segment your contacts, and use sign-up forms on the website, Facebook, and hosted on servers.
Campayn ensures high deliverability with a double opt-in feature. It means verifying the email addresses of new subscribers and asking them to confirm their subscription.
You can use 500 contacts for free. Then you get to switch to paid plans - Basic and Unlimited.
The basic plan starts from $19 for 3k contacts and 15k emails per month. The biggest plan is $299 for 100k contacts and 500k emails.
Note that the Basic plan doesn’t offer many features. Most of the features are on the Unlimited plan which is 2x more expensive than Basic.
Campayn is particularly useful for businesses that want to ensure GDPR compliance.
Aweber is the platform to grow and engage your audience with email marketing, landing pages, push notifications, and more.
You get to design your emails with Canva without leaving your AWeber account. Then you can use email automation, segmentation, tagging, and other features to boost audience engagement.
Aweber has one of the largest collections of email templates, which counts more than 700 mobile-responsive templates and more than 600 stock photos.
There are plenty of integrations with popular services from different categories, including CRM, eCommerce, lead generation, and more.
Up to 500 contacts, you can use AWeber for free. There is also a Pro plan from $19.99 per month for 500 contacts to $149.99 for 25k contacts.
If you have more than 25k contacts, you need to reach out to get a quote. You can get lower prices for quarterly and yearly billing.
AWeber is one of the most popular email marketing platforms for small businesses.
Source: Constant Contact
Constant Contact is a platform for email marketing, eCommerce, websites, and social marketing.
It offers you solutions to launch email marketing campaigns, build websites, generate awareness on social media, or boost Google Ads sales.
You can use Email Template Builder or choose from hundreds of pre-built templates and customize with editing tools.
Email marketing automation provides contact segmentation, setting up triggered emails, resending emails to non-openers, and more.
Pricing plans include Email, and Email Plus plans. The bigger plan gives you a lot more features. For example, there is no automation in the Email plan.
There is no free plan, but you can use one month for free.
Pricing is from $20 for 500 contacts to $334 for 50k contacts. You can prepay for 6 months or 12 months and get discounts.
Constant Contact is the solution for small businesses, non-profits, and individuals.
When you are starting a business, you will have a small list of contacts. In the beginning, Mailchimp is almost a default solution because of their generous free plan.
When your list passes 2k contacts, you need to switch to paid plans. Usually, that your business took off, and you will need more advanced email marketing. Then you will need to move to a bigger plan.
Fortunately, as you could see, there are alternatives to Mailchimp that offer better pricing and better value for money.
If pricing is not the main reason for moving from Mailchimp, I recommend reading the post about ActiveCampaign alternatives.
We will keep tracking the available solutions and update this list frequently.