Best Email Marketing for Shopify: Top 11 Apps for Your Business

by Jasmin Hukic · Updated 10 Sep 2021

Email marketing is the core of any eCommerce business. It’s not a brainer - good email marketing increases customer retention, sales, and revenue. 

Since you're here, you're probably asking yourself - How do I do email marketing on Shopify?

In 2021, it’s impossible to talk about email marketing without automation. 

Email marketing automation allows you to send email messages with personalization and tailored content. This will improve customer retention and save a lot of your time.

To take your email marketing to the next level, you need a good email marketing solution. There are plenty of email marketing tools, and most of them are on the Shopify app store. 

Bear in mind that there are significant differences between email marketing platforms. This can (and should) affect your decision about choosing a good fit for your business.

It’s not the same if you are at the beginning or in the growth phase. 

When you are at the beginning, simple and more affordable apps will serve you better than the robust platforms with a steep learning curve.

Later on, when your business starts growing, you will need more advanced functionalities.

In this post, I’ll cover various tools so you can find your match and have the best email marketing for Shopify. 

Below is the list ordered by the ratings from Shopify app store. 

  • SmartrMail - Overall rating 4.9 - 408 reviews
  • Seguno - Overall rating 4.8 - 728 reviews
  • Omnisend - Overall rating 4.7 - 3.940 reviews
  • Drip - Overall rating 4.7 - 52 reviews
  • Privy - Overall rating 4.6 - 24.618 reviews
  • Campaign Monitor - 4.6 - 1047 reviews
  • Shopify Email - Overall rating 4.5 - 883 reviews
  • ActiveCampaign - Overall rating 4.4 - 319 reviews
  • Klaviyo - Overall rating 4.2 - 1.359 reviews
  • SendinBlue - Overall rating 4.0 - 50 reviews
  • Constant Contact - 3.5 - 24 reviews

By all means, don’t relate these ratings to the quality. The ratings are coming from app users, and there is a big difference among them, including size, business, and expectations. 

Let’s see.

SmartrMail

What is SmartrMaill?

Smartr

SmartrMail is an email marketing app for small and medium eCommerce businesses.

They offer two plans - Standard and Unlimited. The plans are based on the number of contacts and available features. Here is how it looks.

Standard

  • Easy Email Composer
  • Abandoned Cart Emails
  • Automated Flow Builder
  • Smart Segmentation
  • Smart Popup
  • Email Newsletters
  • Welcome Emails
  • Up & Cross Sell Emails
  • Win Back Emails
  • Post-purchase Emails
  • Detailed Analytics
  • Product Recommendations
  • Multiple Templates
  • Custom Html Emails

Unlimited

  • Unlimited Sending
  • Browse Abandonment
  • Facebook Audience Sync
  • Send Boost
  • Smart Send Frequency
  • Smart A/B Testing
  • Priority Support

Seguno

Seguno

What does Seguno do?

Seguno is an email marketing app created exclusively for Shopify. It means that you do everything from Shopify. 

It allows you to use big collection newsletter templates, automate email campaigns, integrate with social media, and more.

Seguno is free for up to 250 contacts. You can easily calculate the pricing. It’s $10 per 1k contacts. For example, if you have 2k contacts, the price is $20 per month. 

This is not a robust solution, and it probably won’t meet all your requirements. Therefore all features are summed up in a shortlist. 

  • Easy-to-use Email Editor. 
  • Professional Email Templates. 
  • Email Automations. 
  • Free Support & Live Chat. 
  • Email Marketing Education

Omnisend

Omnisend

What is Omnisend used for?

Omnisend is a platform for eCommerce omnichannel marketing automation. 

Omnisend is often compared to Klaviyo since they have very similar functionalities. You can read more about it post about Klaviyo alternatives.

Omnisend offers four plans - Free, Standard, Pro, and Enterprise. Plans based on available features.

Free

  • Segmentation (5 segments)
  • Contact Profiles
  • Customer Lifecycle Stages
  • Retention Analytics
  • Product Analytics
  • Funnels
  • Live View (1 month)
  • Web Tracking Data History (1 month)
  • Omnisend Branding
  • 3 Active Signup Forms
  • Exit-Intent Forms
  • Custom Targeting & Timing
  • TCPA & GDPR Consent Collection
  • Popups
  • Signup Boxes
  • Landing Pages

Standard - $102 per month

  • Email Automation
  • SMS Automation
  • Pre-built Ecommerce Workflows
  • Custom Workflows
  • Custom Events (100)
  • Automation Splits
  • A/B Split Testing
  • Conditional Content Blocks
  • Email Campaigns
  • Email Campaigns
  • Email A/B Testing
  • Campaign Booster
  • SMS Campaigns
  • Segmentation (20 segments)
  • Live View (3 month)
  • Web Tracking Data History (3 month)
  • Unlimited Active Signup Forms
  • Number of Additional Fields
  • SMS Opt-In Collection
  • Wheel of Fortune

Pro - $210 per month

  • Push Notifications Automation
  • Custom Events (200)
  • Personalized Recommendations
  • Web Push Notification Campaigns
  • Live View (6 month)
  • Web Tracking Data History (6 month)
  • Segmentation (50 segments)

Enterprise

  • Custom Events (Unlimited)
  • Live View (18 month)
  • Web Tracking Data History (18 month)
  • Segmentation (200 segments)
  • User Logs and Audits on Request

Drip

Drip

What can you do with Drip?

Similar to Klaviyo and Omnisend, Drip is a solution for multichannel marketing for growing eCommerce businesses. 

There is no free plan, but there is a 14-days free trial. After that, you need to pay at least $14 per month to use Drip. After the trial, you get to use all features.

  • Easy to Use        
  • Shiny, Pretty Templates        
  • Liquid Templating    
  • Expiring Links        
  • Product Content Blocks
  • Recommended Products    
  • Top-Selling Products        
  • Abandoned Products        
  • Abandoned Cart URLS
  • Forms        
  • Show/Hide Forms to Segments        
  • Built-In SMS        
  • Facebook Custom Audiences        
  • Behavior Tracking
  • A/B Testing
  • Automation
  • Tagging        
  • Custom Fields        
  • Event Tracking        
  • List Pruning        
  • Behavior Tracking        
  • Engagement Tracking

Privy

Privy

What does Privy do?

Privy is an email marketing platform for Shopify and Wix stores to grow your eCommerce business. 

It stands out in a lead generation, which is no surprise since they were originally a lead gen platform.

You can try it for free for up to 100 contacts. Then you move to paid plans from $15 to $300 per month for 20k contacts. If you have more than 20k contacts, you need to get in touch. 

If you are doing email marketing you need to pick an Email & Conversion plan that includes all the features.

  • Unlimited popups & flyouts to grow your email list
  • Add to cart & free shipping bar displays
  • Send newsletters and other one-off emails
  • Automated cart abandonment emails
  • Automated customer winback emails
  • Unlimited email sends
  • Email Newsletters
  • Automated Cart Abandonment Emails
  • Popups & Flyouts
  • Increase Your AOV
  • Shopify & BigCommerce Integrations
  • Easy Drag-and-Drop Editor

Campaign Monitor

Campaign Monitor

What is Campaign Monitor used for?

Campaign Monitor is a general email marketing platform that serves clients from different industries, including media, tech companies, nonprofits, and more.

Campaign monitor offers three plans Basic, Unlimited, and Premier. Here are the features according to the plans.

Basic - $9

  • 2500 emails per month
  • Multiple users
  • User roles & permissions
  • Two Factor Authentication
  • Drag-and-drop builder
  • Customizable template library
  • Custom coded templates
  • Branded templates
  • Segmentation tools
  • Free image galleryNEW
  • Signup forms
  • Mobile optimization tools
  • A/B testing
  • Preference Center
  • Real-time reporting analytics
  • Worldview reporting
  • Automated emails
  • Limited to email send volume
  • RSS feed trigger
  • Transactional emails
  • Campaign Tags
  • Dynamic content
  • Custom fields

Unlimited - $29

  • Unlimited emails per month
  • Countdown timer
  • Time zone sending

Premier - $129

  • Advanced engagement segments
  • Send time optimization
  • Email section locking
  • Advanced link tracking

Shopify Email

Shopify Email

What can you do with Shopify Email?

With Shopify Email, you can create and send email marketing campaigns from Shopify.

Here is a shortlist of what you can do with Shopify Email.

  • Send branded emails - directly from your Shopify admin
  • Use pre-designed templates that automatically pull relevant data from your store.
  • Create custom emails
  • Import contact lists into Shopify
  • Segment emails
  • Track email campaign results 
  • Send emails from your domain if the domain is purchased on Shopify

Does Shopify Email cost money, and does it give free email?

Yes, in both cases. You can send 2.5k emails every calendar month for free. After that, you pay $0.001 per email.

ActiveCampaign

ActiveCampaign

What is the use of ActiveCampaign?

ActiveCampaign automates marketing, sales, and support. It combines email, marketing, marketing automation, and CRM.

ActiveCampaign is a big player in the email marketing industry. Due to the fact it’s a robust and costly solution, users are often considering ActiveCampaign alternatives.

They offer four plans - Lite, Plus, Professional, and Enterprise. Here are the prices and available features.

Lite - $15

  • Marketing Automation
  • Email Marketing
  • Unlimited Email Sending
  • Drag & Drop Email Builder
  • 125+ Email Templates
  • Send Newsletters
  • Subscription Forms
  • Segmentation
  • Site and Event Tracking
  • Campaign and Automation Reporting

Plus - $70

  • Landing Pages
  • 50+ Landing Page Templates
  • Facebook Custom Audiences
  • Contact Scoring
  • SMS Marketing
  • Automations Map
  • Conditional Content
  • Advanced Performance Reporting
  • Custom Branded Forms and Landing Pages

Professional - $159

  • Website Personalization
  • Predictive Sending
  • Predictive Content
  • Marketing Attribution
  • Split Automations
  • Attribution Reporting
  • Site Messages

Enterprise - $279

  • Custom Reporting
  • Custom Mailserver Domain
  • Custom Domain
  • Free Design Services
  • Unlimited Email Design Testing
  • Social Data Enrichment

Klaviyo

Klaviyo

How do I use Klaviyo email marketing with Shopify?

Klaviyo collects relevant data from your Shopify store and allows you to have personalized and precise targeted communication. 

Klaviyo gives access to all features regardless of your contact list. You can try it for free for up to 250 contacts. The smallest plan starts from $20. 

Notice that pricing is increasing at a non-linear scale. For example, for 10k contacts is $150, and for 20k contacts, the price is $375. 

  • One-click integrations
  • ROI-based reporting
  • Powerful segmentation
  • Facebook advertising
  • Pre-built autoresponders
  • Website tracking
  • Dynamic data blocks
  • Email personalization
  • Product recommendations
  • Custom activity fields
  • Drag-and-drop email design
  • Responsive email templates
  • Triggered emails
  • Email newsletters
  • Automated list imports
  • Signup forms and popups
  • AB testing
  • Abandoned cart series
  • Order follow-ups
  • Welcome email series
  • Customer profiles
  • Smart sending
  • Custom integrations
  • Real-time tracking

SendinBlue

SendinBlue

What is SendinBlue used for?

SendinBlue is used for sending and automating email marketing activities. It’s a solution specialized for small and medium-sized businesses. 

Available features depend on the plan you choose.

Free

  • 300 emails per month
  • Email Campaigns
  • Mobile-friendly email designer
  • Email template library
  • SMS marketing
  • Email & SMS personalization
  • Chat
  • Unlimited contacts & details
  • Advanced segmentation
  • Customizable signup forms
  • Sales CRM
  • Shared inbox (1 inbox)
  • Transactional email and SMS sending
  • Core API features
  • Advanced templating language
  • Workflow editor
  • Page tracking
  • Marketing automation workflows (up to 2k contacts)

Lite - $25 per month

  • A/B testing
  • No daily sending limit
  • Remove Sendinblue logo
  • No daily sending limit

Premium - $65 per month

  • Send time optimization
  • Landing page builder (5 landing pages)
  • Facebook ads
  • Shared inbox (3 inboxes)
  • Marketing automation workflows

Enterprise

  • Everything from Premium
  • Landing page builder (unlimited)
  • Shared inbox (unlimited)
  • Dedicated IP included

Constant Contact

Constant Contact

What is Constant Contact used for?

Constant Contact is an email marketing platform focused on small businesses. It allows you to engage campaigns, build websites, use social media and Google Ads.

Two plans are Email and Email Plus. Depending on plans, you get access to features.

Email $20

  • Unlimited Monthly Email Sends
  • Sign-up Forms        
  • Apps & Integrations
  • Shoppable Landing Pages
  • Customizable Templates
  • Industry Specific Templates    
  • Tracking & Reporting
  • Ecommerce Marketing
  • Contacts Database        
  • Contact List Import
  • List Segmentation
  • List Building Tools & Welcome Email
  • Automated Email Resend to Non-openers
  • Subject Line A/B Testing

Email Plus $45

  • Ecommerce Segmentation
  • Customizable Pop-up Forms
  • RSVP
  • Polls    
  • Coupons
  • Online Donations
  • New Customer Consultation
  • Automated Email Behavioral Series
  • Automated Email Welcome Series
  • Dynamic Content

Conclusion

There are hundreds of solutions for email marketing on Shopify, from simple to more robust. Some are specialized for eCommerce, and others are general. 

This is usually in correlation with the pricing. If you don’t need advanced analytics, you would have unnecessary costs paying for heavyweights like Klaviyo or ActiveCampaign.

Also, you need to check out features. Tools like Seguno have a good collection of email templates, but they lack other features and you’d find it hard to set up automation. 

It all comes down to your requirements. That’s why in this post, I’ve listed the features related to email marketing. 

Hopefully, now you can find an email marketing solution that will be a good match for your needs.